Marketing-strategic orientation of small web design companies: The example of SchalkoMedia (German Edition)

Price: $64.99
(as of Feb 19,2023 00:44:02 UTC – Details)

The development of a marketing strategy has long since ceased to be a task that only affects large companies and corporations, but must also be carried out by small and medium-sized companies due to dynamic markets. In particular, designing a strategy forces companies to fundamentally deal with forward-looking corporate planning. Arguments are often put forward, especially in the field of creative professions, that strategic planning would restrict the flexibility and creativity of one’s own company. Such fears cannot stand up to reality insofar as strategies specifically define search fields that show sensible alternatives for situational or flexible action. Strategies are also in no way in conflict with creativity, since they enable creativity to be used and directed strategically.

Publisher ‏ : ‎ Diplomica Verlag (March 27, 2013)
Language ‏ : ‎ German
Paperback ‏ : ‎ 104 pages
ISBN-10 ‏ : ‎ 3842893027
ISBN-13 ‏ : ‎ 978-3842893023
Item Weight ‏ : ‎ 4.8 ounces
Dimensions ‏ : ‎ 5.83 x 0.22 x 8.27 inches

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