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Diploma thesis, which was successfully submitted to a vocational academy in Germany on June 28, 2004 in the economics department. Summary: In recent years, society has changed from a modern industrial society to a knowledge, information and service society. In connection with this, fundamental structural changes have taken place in the target groups, the markets and the media landscape. The current market situation is characterized by faster, more aggressive and more complex competition. The high level of competition forces companies that offer services to distinguish themselves on the market through consistent customer orientation and systematic communication in order to win new customers and bind current customers to the company. The current situation on the service markets thus places high demands on the management of companies that offer services. The importance and necessity of a professional and strategic approach is undisputed. On the basis of the characteristic features of the respective service offer, decisions must be made about obtaining the relevant marketing information, the market cultivation strategies and the targeted use of marketing and communication tools for customer acquisition and customer loyalty. Marketing for the website builder industry has so far received little attention in the literature. It is therefore important for the developers of websites to identify the barriers on the buyer’s side when using this service themselves and to develop suitable measures to overcome them. However, solid quality and acceptable prices alone are not enough. It is important to market the service more cleverly and to differentiate yourself from the competition in this area. This is the only way companies can generate new customer potential…
Publisher : Diploma theses agency diplom.de (January 1, 2004)
Language : German
Paperback : 66 pages
ISBN-10 : 3838684699
ISBN-13 : 978-3838684697
Item Weight : 3.78 ounces
Dimensions : 7.36 x 0.16 x 10.4 inches
